"GOODBYE FRIZZ, HELLO SMOOTH HAIR!
Introducing Opti.Care Smooth Straight from Matrix. Did you know Opti.Care Smooth Straight is used by over 100,000 Professional Hairstylists*? Well, now you do. That’s because its Shea Butter enriched Professional formula tames frizz and keeps your hair salon smooth for up to 72 washes~. No wonder Opti.Care is our No.1 Hairstylist recommended range for smooth straight hair.
*Internal data
~Using a system of Opti.Care shampoo, conditioner and a monthly Opti.Care hair treatment
^Using a system of Opti.Care shampoo & conditioner vs a non-conditioning shampoo"
